My day started with a quick introduction to the Social and Digital Marketing teams before we dashed off to Holborn for a meeting with the advertising agency Mediacom. *Are they really going to let me sit in on a meeting with the 'big dogs'? Oh yes... yes they are. OMG!* The meeting focused on integrated communications and how a better structure and a change in their methods of communication can benefit both parties in the future. Having studied advertising at University and role-playing the client/agency parties it was so cool to see both the client and agency in action in the real world. The meeting lasted around 90 minutes and after that we hopped on a London bus *ahh!* back to the offices in Islington for lunch... making it out of Pret (-a-Manger) alive during rush hour was a task in itself.
The second half of the day was broken down into 30 minute sessions. We started with a brainstorm based on a challenge to be marketed to Race for Life participants through social media in the lead up to the Summer. As an intern, my input was valued as much as the rest of the team and we had so much fun coming up with quirky ideas for the challenge... keep your eyes peeled! During the second session I had an informal one-to-one meeting with a lovely Digital Marketing Executive who was also called Hannah *omg!* I got to learn more about what her role entails and took advantage of this time to ask any questions. The rest of the 30 minute sessions were based around a trading brainstorm. As part of this task I had to research a range of clothing companies' social media pages, taking note on how they address their audience and what generated the most interactions/activity. Following this, we brainstormed how CRUK can use social media in a similar way to market their Race for Life clothing and the day ended with a second informal one-to-one with a Social Marketing Executive. This demonstrated the differences between the roles of Digital and Social Marketing and allowed me to make comparisons based on personal enjoyment.
I could babble on about how truly UH-MAZING my day was but I don't want to blurt out anything confidential so I'll stop now. Anyone looking to undertake an intern-ship with CRUK should 100% do so - applications for the April-June intake are opening soon! My experience so far has been absolutely fantastic and the hours are flexible which means you can even do it alongside your University studies.
Ciao for now xo
