Tanzania: Week One

I already don't want to come home and not just because of the EU referendum results...

In the last week I have experienced a wedding, a christening, climbed gangilonga rock, been to church and attended a festival of Tanzanian heritage culture. In my foundation training, I have watched fellow Tanzanian volunteers take up role play dressed head-to-toe (let your whole body talk) in drag WITH PADDING and learned the African Macarena. I have been immersed in a culture that despite a 50:50 Islam:Christianity split, their peacefulness makes Britain look like a 1930s Soviet Union.

My first week experiences have exceeded my expectations for the full 13 week placement and I have picked up more Swahili than German -which I was taught at school for 3 years (sorry Mrs Stoddart).

On the other hand, my luxuries have slowly declined -I started with two long-haul Etihad flights, stayed at a kind of luxurious hotel (see my last post), spent a week in a high standard hostel, and moved to my new home with a concrete floor in my bedroom, waking up with back pain and a long drop toilet that doesn't flush in Iringa. But despite the latter, Tanzania is home. 

A Day in the Life of a Social Marketing Executive

This time last week I was racing through London in the evening rush hour, hoping to get to Sheffield in time to celebrate my cousin's 21st birthday. Anyone else would be rather exasperated at the busy city life and the thought of a 21st party to get to... not me. I had a smile on my face that generated concerned expressions on the faces of those passing by. Why? I had just spent the day interning with the Social Marketing Manager at CRUK.

My day started with a quick introduction to the Social and Digital Marketing teams before we dashed off to Holborn for a meeting with the advertising agency Mediacom. *Are they really going to let me sit in on a meeting with the 'big dogs'? Oh yes... yes they are. OMG!* The meeting focused on integrated communications and how a better structure and a change in their methods of communication can benefit both parties in the future. Having studied advertising at University and role-playing the client/agency parties it was so cool to see both the client and agency in action in the real world. The meeting lasted around 90 minutes and after that we hopped on a London bus *ahh!* back to the offices in Islington for lunch... making it out of Pret (-a-Manger) alive during rush hour was a task in itself.

The second half of the day was broken down into 30 minute sessions. We started with a brainstorm based on a challenge to be marketed to Race for Life participants through social media in the lead up to the Summer. As an intern, my input was valued as much as the rest of the team and we had so much fun coming up with quirky ideas for the challenge... keep your eyes peeled! During the second session I had an informal one-to-one meeting with a lovely Digital Marketing Executive who was also called Hannah *omg!* I got to learn more about what her role entails and took advantage of this time to ask any questions.  The rest of the 30 minute sessions were based around a trading brainstorm. As part of this task I had to research a range of clothing companies' social media pages, taking note on how they address their audience and what generated the most interactions/activity. Following this, we brainstormed how CRUK can use social media in a similar way to market their Race for Life clothing and the day ended with a second informal one-to-one with a Social Marketing Executive. This demonstrated the differences between the roles of Digital and Social Marketing and allowed me to make comparisons based on personal enjoyment.

I could babble on about how truly UH-MAZING my day was but I don't want to blurt out anything confidential so I'll stop now. Anyone looking to undertake an intern-ship with CRUK should 100% do so - applications for the April-June intake are opening soon! My experience so far has been absolutely fantastic and the hours are flexible which means you can even do it alongside your University studies.

Ciao for now xo

12 days of Christmas: Day 6, Charity of the Year

Hello! Hope you all had a fabulous day yesterday. Now that Christmas is over, the focus is all on the New Year celebrations: reflecting on the year that is almost over and looking forward for what's to come. While I reflect on my 2015 and think of my New Years resolutions, I'd like to tell you about my 'Charity of the Year.

While I was on my family holiday in Lanzarote this year, a cat followed us back to the villa almost every night. During the first few days, there were several debates over whether she (we assumed she was a girl) was a stray: she was extremely affectionate and even followed us inside and sat on our laps! One morning, as my dad was giving her a cuddle on the garden, a van pulled up. A man jumped out and passed my dad a pouch of wet cat food over the garden wall. That was all. 

After that night, we began to see small shelters - the perfect size for a cat - dotted around the island. The man-made shelters contained cushions and blankets for comfort and a bowl of dry cat food. Next to every one of these small homes, written on a rock was 'Freddy's Cat House'. To begin with we thought Freddy was one hell of a lucky cat! After some research, we discovered there was a stray cat crisis on the island and a gentleman named Freddy had built these homes himself to help the animals. Not only did he build the shelters, he took the sick cats home and nursed them back to health. He also took the young ones to be neutered to improve the stray cat crisis and to avoid young pregnancy. We assume that the gentleman that gave us the pouch of wet food over the wall was helping Freddy. 

Without a car, or a driver's license, Freddy walks all over the island to build these homes and feed the stray cats across a variety of resorts. On his website, Freddy asks for help as he could not carry large amounts of cat food round the island. Because the crisis is so big, he can not recover the issue alone. He asks that people fill the shelters he built with dry cat food - and explained that wet cat food can go off quickly if it is not eaten and make the cats sick. There is the option for holiday makers to foster a cat during your stay and even the possibility to give one of the cats a new home and Freddy's Cat House will pay for the flight!

Towards the end of the holiday, almost every night we saw an elderly gentleman 'taking his cats for a walk'. The cats had no leash but stayed almost glued to the man's feet and every so often he would stop, pull out a handful of cat treats and fuss them. We recognised the him - It was Freddy!

photo source: freddyscathouse.weebly.com

Read more about Freddy's Cat House here: http://freddyscathouse.weebly.com/
Like his page on Facebook here: https://www.facebook.com/freddyelgatolanzarote/videos?fref=photo

12 days of Christmas: Day 5, What's Really Important

MERRY CHRISTMAS!

Today's blog is a little different from my other posts. One of opinion, I attempt to share with you why the commercialism of Christmas should be taken advantage of and what it really means (besides the birth of Jesus, obvi). As mentioned yesterday, Christmas marketing focuses on giving and receiving gifts and Santa Claus or Saint Nicholas. The biggest holiday of the year, celebrated around the world with billions of Pounds, Dollars and Euros spent year upon year - Christmas also appears to expand each year with new 'sub-holidays' being introduced in an attempt to encourage you to spend more money. Yes, I'm talking about Black Friday and Cyber Monday (who even invented those?). 

Black Friday and Cyber Monday have wiggled their way over from the United States in recent years with some companies even giving time off as paid leave. This is exactly why Christmas is a time to be taken advantage of. With paid holiday increasing around Christmas time each year, you're ultimately given more free time - not to spend money but to spend time with your loved ones. Because "it's not what is under the tree that matters the most, but who is around it". With the John Lewis advert highlighting how isolated Christmas can be, use this Christmas to show your loved ones how much you truly care with the gift of time.

With bank accounts suffering and stress levels increasing around the holiday period, it's easy to become a little selfish. While I'm not saying that you are not the most important person in your life, it is important to consider those less fortunate at Christmas time. While in some ways the commercialism of Christmas can benefit one, it can also emphasise what others don't have. Did you miss the deadline for this years Operation Christmas Child? Never mind. Fill your own shoe box with snacks, goodies and toiletries and take it to your local homeless shelter - or take it with you on your Christmas shop, you are bound to pass someone less fortunate on the street. It doesn't have to be for children. Not meaning to be crude but think of the ladies living on the street - what happens when mother nature comes to visit? These women would be grateful to receive a pack of tampons for Christmas while others are demanding a glorified skateboard for £500. 

Our generation can influence the selflessness of the holiday season for years to come.These are just a few ways you can improve Christmas for those around you. Will you change the way you perceive Christmas next year?

One last thought: 
photo source: christmasquotesrest.esy.es

Happy Holidays! xo